I'm still having the problem where it's posting incorrectly. for instance it is showing TPL_SUBTITLE_WHAT_WE_DO
I use a module title that differs from the demo. I added the line TPL_SUBTITLE_WHAT_WE_DO = "FOOBAR" to en-GB.tpl_ja_onepage.ini
It seems that it's only possible to use subheading, or tips message as you call them, if the module title is the same as the demo. Is that correct?
UPDATE: changing the text in the modules with the stock titles does not change the tip. Also, I used grep to search all files in the template for the string and the only file that came up was FOOBAR" to en-GB.tpl_ja_onepage.ini so that's the only place it could be pulling it from. Give me a hand. I've spent a lot of time on this over the course of a few days, even reinstalling joomla now.