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[mj1256 Friend mj1256Join date: June 2007Posts: 1473Downloads:10Uploads:35 Thanks: 84 Thanked: 225 times in 118 posts]

#133321

:D:D:Dwhat are the four B’s.

it’s what i refer to Bigger, Brighter, Better, Bolder.

many times we spend an exorbitant amount of time and energy on the wrong things.

hours and hours of struggle on making a line thicker, a font bolder, a color brighter or just making something esthetically more pleasing to our own personal palette of tastes.

i’ve been in the internet biz twelve years, and I have learned that in the end, ALL THIS DOES IS EAT UP YOUR TIME and MONEY!!!!.

it does not make your site easier to use, navigate, get more sales, convert a sales lead, search engine happy, or increase traffic.

IT JUST EATS UP YOU TIME with no appreciable ROI

put that time into content, descriptions, tagging, titles, etc.

look at it like this
You site visitors do not enter your site and say to themselves;
that should be blue
that should be thicker
that font is too big
that line is too thick

no no no… they enter your site, and within ten seconds, they need to find out what you do, how to buy it, contact it , or kill it and leave for another site.
Your site visitors initially have the attention span of a gnat, yeah, a little black bug. (buzz, buzz)
In that 10 seconds they do not analyze your template.

think of this, when you watch a TV show, and by chance you don’t go to the bathroom or get food during a commercial, do you look at the commercials and think Bigger, Brighter, Better, Bolder. NO NO, I say, you just watch to see what the ad is about without a thought to the graphics etc.

you see….its all about the message and how fast you can get that message across.

so…next time you absolutely have to get rid of a line, change the css, or make your site Bigger, Brighter, Better, Bolder., think about this

NO BODY CARES
😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀 😀

1 user says Thank You to mj1256 for this useful post

1. scotty

[dlocc Friend dloccJoin date: August 2008Posts: 74Downloads:0Uploads:0 Thanks: 3 Thanked: 9 times in 5 posts]

#270905

I agree, I’ve often caught myself trying to fumble around with some stupid CSS quirk or trying to make my site look more pleasing. Dont get me wrong, your site needs to please its viewers, but beyond that they are there looking for something. If they don’t find it… boom, gone! Avg time on site less than a few seconds for most.

1 user says Thank You to dlocc for this useful post

1. mj1256

[scotty Friend scottyJoin date: March 2008Posts: 2339Downloads:0Uploads:13 Thanks: 76 Thanked: 827 times in 595 posts]

#277298

An excellent post Mj and really good advice! Hadn’t seen it until today and have yet to look at the others in your sig.

[mj1256 Friend mj1256Join date: June 2007Posts: 1473Downloads:10Uploads:35 Thanks: 84 Thanked: 225 times in 118 posts]

#279105

i also get caught in the same trap

[sfpkent Friend sfpkentJoin date: October 2008Posts: 829Downloads:0Uploads:100 Thanks: 310 Thanked: 75 times in 1 posts]

#281552

Hi,

Thanks mj1256! All web designers should listen to this advice. 🙂

1 user says Thank You to sfpkent for this useful post

1. mj1256

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