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[Blaine Friend BlaineJoin date: August 2007Posts: 1443Downloads:0Uploads:25 Thanks: 98 Thanked: 177 times in 154 posts]

#168118

IMPROVE YOUR ANCHOR TEXT for SEO

Did you know that the words you use in your links are VERY important to search engines like Google?

It is called anchor text and you should include your keywords in your text when you create links. So if you want to create a link to a page about doggie outfits, instead of writing, “click here for details”, try writing something like, “read about our unique doggie pajamas” where the anchor text is “unique doggie pajamas”.

These type of links occur in a normal article and in a “two-part” article. It’s easy to create a normal link. A “two-part” article displays introductory text followed by a link to “read more”. Here is how to change the “read more” text:

1. Start in Administrator by opening the article

2. In the right column, click on Parameters (Advanced)

3. The last field is headed Alternative Read more text. Enter your anchor text here (e.g. read more about doggie pajamas).

4. Click Save and view the front end

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