Your company could have one of the most refined and brilliantly designed websites of any of your competitors, but if it doesn’t move your visitors to take action, then it isn’t doing its job.
If your website isn’t helping you transform visitors from passive readers to active and loyal customers, it could be the result of bad copy decisions. In the following post, we’ll outline 10 of the most common copywriting mistakes that are made with regard to websites. Any one of these mistakes can prove to be fatal to a company in today’s environment.